A firm that has manufacturer's representatives can range in its ...

[iveyjurea]

A firm that has manufacturer's representatives can range in its involvement from having a local sales office operated by local and/or international sales representatives, to a wholly-owned subsidiary.
 
 Indicate whether the statement is true or false

Question 2

_____ is the extent to which the group has the capacity to deliver rewards and sanctions.
 A) Coercive power
  B) Credibility
  C) Personal selling
  D) Expertise
  E) Negative advertising

[lkoler]

Answer to Question 1

T
A firm that has manufacturer's representatives can range in its involvement from having a local sales office operated by local and/or international sales representatives, to a wholly-owned subsidiary and controlling every aspect of the marketing function, including the distribution function.

Answer to Question 2

A

[iveyjurea]

Gracias!

[Zebsrer]

Excellent