Even though English is not used nationally in Switzerland, ...

[jerry coleman]

Even though English is not used nationally in Switzerland, English is used in sales promotions to avoid offending Swiss consumers.
 
 Indicate whether the statement is true or false

Question 2

Akjoine oil, used to relieve muscle pains, was also believed to be highly effective against sun burns for many years. This belief was strongly followed by consumers primarily because these claims could not be disconfirmed by usage. This is an example of consumers supporting hypotheses derived from advertising because:
 A) the memory for attributes is high.
  B) the memory for brand evaluations is high.
  C) the post-purchase dissonance is stable.
  D) the motivation to process information is high.
  E) the consumption experience is ambiguous.

[shaquita]

Answer to Question 1

T
Promotion aimed to Swiss consumers often uses English, rather than French, German or Italian, since two groups of consumers would be offended if a campaign only used one for the three languages spoken in Switzerland.

Answer to Question 2

E

[jerry coleman]

Gracias!

[vickybb89]

Thanks for the timely response, appreciate it