Why do companies use English as the language of promotion in ...

[rayancarla1]

Why do companies use English as the language of promotion in Switzerland?
 a. English is the official language of Switzerland.
  b. With 7 languages and almost 50 dialects in Switzerland, English is the easiest way to communicate to the masses.
  c. Using English is a way to avoid offending consumers.
  d. All of the above are true.

Question 2

Dr. Sean Rich is a well-known cardiologist and is respected by many in his field. Rezyl, a leading medical and healthcare company, contacts him to set up trials for a new medication. If Rezyl gets his endorsement, others will perceive the company's medication in a positive light.
 
 Indicate whether the statement is true or false

[manuelcastillo]

Answer to Question 1

C
English is not the official language of Switzerland. Switzerland has 3 dominant languages (French, German, and Italian). Promotion aimed to Swiss consumers often uses English, rather than French, German or Italian, since two groups of consumers would be offended if a campaign only used one of the three languages spoken in Switzerland.

Answer to Question 2

True