Author Question: Sales promotion activities are often conducted independent of advertising campaigns. Indicate ... (Read 76 times)

cabate · **on:** Jun 29, 2018

Sales promotion activities are often conducted independent of advertising campaigns.

Indicate whether the statement is true or false

Question 2

Linda is watching a new television series. Although she has obtained mixed reviews about the series from her friends, she wants to watch it for herself to reach a conclusion. While watching the show, she is able to assess whether it is worth watching. In this scenario, Linda is trying to:
A) generate evidence.
B) form expectations.
C) create counterarguments.
D) encode the evidence.
E) integrate prior beliefs.

kbennett34 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Sales promotion activities are often conducted in conjunction with advertising campaigns, as well as with personal selling and public relations efforts. Consequently, the sales promotion effort is frequently managed by the promotional arms of leading international advertising agencies.

Answer to Question 2

D