Author Question: Corporate advertising is used by companies to stress a particular point of view. Indicate whether ... (Read 39 times)

codyclark

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Corporate advertising is used by companies to stress a particular point of view.
 
 Indicate whether the statement is true or false

Question 2

Consumer learning from marketer-controlled information is often limited because:
 A) of the lack in processing ability of consumers.
  B) consumers cannot relate it to their lives.
  C) it does not match consumer decision-making patterns.
  D) consumer memory retaining power is minimal.
  E) consumers perceive the message to be of low credibility.



KKcool

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Answer to Question 1

F
Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view.

Answer to Question 2

E



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