Author Question: Which countries are greatly increasing their advertising expenditures? a. Russia, Hungary, China, ... (Read 46 times)

fagboi

  • Hero Member
  • *****
  • Posts: 535
Which countries are greatly increasing their advertising expenditures?
 a. Russia, Hungary, China, and Indonesia
  b. France, Belgium, and Morocco
  c. Japan and North Korea
  d. The Netherlands and South Africa

Question 2

In the context of low-effort thought-based decision-making, shaping involves:
 A) taking consumers through a series of successive steps to lead them to a desired response.
  B) selling all products at premium prices, leading to only the high-income group consumers purchasing them.
  C) focusing consumer attention on processing negative attributes of competing brands.
  D) the strengthening of brand associations.
  E) utilizing the law of small numbers to form evaluations.



frejo

  • Sr. Member
  • ****
  • Posts: 349
Answer to Question 1

A
There are leaps in advertising spending for the countries of the former Eastern BlocRussia and Hungary, in particularand for China and Indonesia, two large world markets with great marketing potential.

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

For a complete list of videos, visit our video library