Which method of budget allocation is the most popular in Brazil ...

[sjones]

Which method of budget allocation is the most popular in Brazil and Hong Kong?
 a. Objective-and-task c. Historical
  b. Percent-of-sales d. Competitive-parity

Question 2

Advertising can play a central role in influencing performance evaluations by increasing the:
 A) consumer's expectation of positive reinforcement and satisfaction.
  B) number of source derogations for a brand.
  C) evaluation of alternatives for a product.
  D) retrieval of overall brand evaluations for decision-making.
  E) number of support arguments for a brand.

[smrerig]

Answer to Question 1

B
The percent-of-sales method determines the total budget allocated to advertising based on past or projected sales. The percentage-of-sales method is most popular in Brazil and Hong Kong and less popular in Germany.

Answer to Question 2

A

[sjones]

Gracias!

[bigsis44]

Thanks for the timely response, appreciate it