If advertising to less educated consumers, the advertisements ...

[sjones]

If advertising to less educated consumers, the advertisements need to be translated into the local language. What country would present most problems because the campaign would need to be translated into multiple languages?
 a. Switzerland c. China
  b. India d. Pakistan

Question 2

Which of the following is a choice tactic that can be used in low-effort processing situations?
 A) Conjunctive
  B) Value addition
  C) Thrill seeking
  D) Effect
  E) Performance

[duke02]

Answer to Question 1

B
Costs are high in countries where the advertising campaign must be translated into multiple languages. India is an interesting case in point. A campaign aimed at a more educated consumer can be communicated effectively in either Hindi or English. To reach the masses in Southern India and penetrate this target market, however, translating the advertisements into Malealam, Tamil, and Telegu would be important.

Answer to Question 2

E