Hiring an international advertising agency with local offices normally precludes the use of local advertising agencies.
Indicate whether the statement is true or false
Question 2
In the context of noncomparable decisions, which of the following statements is true of alternative-based strategy?
A) It uses choices based on individual evaluation of all the options.
B) It is also referred to as bottom-up processing.
C) It allows the choice to be constructed or built up.
D) It develops an overall evaluation of each option.
E) It involves formation of abstract representations of comparable attributes.