Answer to Question 1
Hiring a local advertising agency is appropriate when knowledge of the market is important. A local agency could better design the campaign for each individual market. In addition to its knowledge of the local market, local agencies also offer the advantage of begin capable of facilitating interaction with local media and government. On the negative side, the quality of advertising is not at the level offered by large international advertising agencies. Also, if a company decides to hire local advertising agencies, it will not be able to coordinate a global, standardized advertising campaign.
Answer to Question 2
False
Research Methods: Advantages and Limitations
Advantages and Disadvantages of Managed Care
Chemical structures of ester and amide local anesthetics.
After multiple injections of a local anesthetic, the patient developed herpetic lesions.
Herpes is a local contraindication during active phase.
Hives is a general contraindication in the acute phase and a local contraindication in the subacute ...