Author Question: Why are marketers likely to use cinema advertisements in Brazil instead of using television ... (Read 193 times)

cmoore54 · **on:** Jun 29, 2018

Why are marketers likely to use cinema advertisements in Brazil instead of using television commercials?
a. Few Brazilians own televisions.
b. The government owns all of the Brazilian television channels.
c. Television ads in Brazil tend to be ignored.
d. Low literacy rates affect television advertisements adversely.

Question 2

The hierarchy of effects for low-effort situations is:
A) thinking, feeling, and behavior.
B) feeling, thinking, and behavior.
C) thinking, behavior, and feeling.
D) behavior, feeling, and thinking.
E) feeling, behavior, and thinking.

mammy1697 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
In Brazil, broadcast television advertising occurs only between programs, in clusters. Consumers typically choose to engage in other activities in the home during that time. For this reason, a better medium is through cinema advertisements where the marketer has a captive audience.

Answer to Question 2

E