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Author Question: Which of the following media is considered to be a personal medium? a. Print c. Interactive b. ... (Read 84 times)

humphriesbr@me.com

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Which of the following media is considered to be a personal medium?
 a. Print c. Interactive
  b. Broadcast d. Trade show

Question 2

When motivation, ability, and opportunity (MAO) is low, individuals are motivated to:
 A) be affectively involved.
  B) be irrationally involved.
  C) simplify cognitive processes.
  D) justify impulse purchases.
  E) evaluate products by a single attribute.



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Jane

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Answer to Question 1

D
At a trade show, a company representative is able to address questions posed by a potential customer. Print media (e.g., magazines), broadcast media (e.g., television) and interactive media (e.g., web pages) are considered to be nonpersonal media.

Answer to Question 2

C




humphriesbr@me.com

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


irishcancer18

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Reply 3 on: Yesterday
Wow, this really help

 

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