Which of the following media is considered to be a personal ...

[humphriesbr@me.com]

Which of the following media is considered to be a personal medium?
 a. Print c. Interactive
  b. Broadcast d. Trade show

Question 2

When motivation, ability, and opportunity (MAO) is low, individuals are motivated to:
 A) be affectively involved.
  B) be irrationally involved.
  C) simplify cognitive processes.
  D) justify impulse purchases.
  E) evaluate products by a single attribute.

[Jane]

Answer to Question 1

D
At a trade show, a company representative is able to address questions posed by a potential customer. Print media (e.g., magazines), broadcast media (e.g., television) and interactive media (e.g., web pages) are considered to be nonpersonal media.

Answer to Question 2

C

[humphriesbr@me.com]

Excellent

[cpetit11]

Gracias!