Author Question: Cultural differences may create noise in the international communication process. Indicate whether ... (Read 72 times)

melina_rosy · **on:** Jun 29, 2018

Cultural differences may create noise in the international communication process.

Indicate whether the statement is true or false

Question 2

When brands in consumers' consideration set are similar in attractiveness, they must put more effort into making a decision and will more likely use a(n) _____.
A) high-elaboration model
B) compensatory model
C) associative model
D) cutoff model
E) low-elaboration model

jgranad15 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Noise is defined as all the potential interference in the communication process. In the international communication process noise from cultural differences could impede communication.

Answer to Question 2

B