Cultural differences may create noise in the international ...

[melina_rosy]

Cultural differences may create noise in the international communication process.
 
 Indicate whether the statement is true or false

Question 2

When brands in consumers' consideration set are similar in attractiveness, they must put more effort into making a decision and will more likely use a(n) _____.
 A) high-elaboration model
  B) compensatory model
  C) associative model
  D) cutoff model
  E) low-elaboration model

[jgranad15]

Answer to Question 1

T
Noise is defined as all the potential interference in the communication process. In the international communication process noise from cultural differences could impede communication.

Answer to Question 2

B

[melina_rosy]

YES! Correct, THANKS for helping me on my review

[mochi09]

Gracias!