Author Question: Enduring involvement is: A) an ongoing response. B) a response that disagrees with the message. ... (Read 59 times)

theo · **on:** Jun 29, 2018

Enduring involvement is:
A) an ongoing response.
B) a response that disagrees with the message.
C) a situational response.
D) a response that discounts or attacks the message source.
E) a response to consumers' complaints.

Question 2

In 2003, Nokia released its Made for India mobile phone--the Nokia 1100 . The handset's various features such as a dust-free key pad, in-built flash light, and a long battery life make it apt for Indian conditions. This is an example of :
a. disruptive innovation.
b. thinking in global and local terms.
c. technology-based market research.
d. corporate sustainability.