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Author Question: With the advent of online shopping, developing __________ marketing strategy has become crucial. a. ... (Read 118 times)

vinney12

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on: Jun 29, 2018
With the advent of online shopping, developing __________ marketing strategy has become crucial.
 a. a Web based
  b. a multi-channel
  c. a bricks and mortar
  d. a computer based promotional
  e. a one-stop shopping

Question 2

Which retail category is not included in the superstore classification?
 a. Combination stores
  b. Hypermarkets
  c. Catalog showrooms
  d. Each of the above is included in the superstore classification.


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miss.ashley

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C
The superstores category includes combination stores (food and drug) and hypermarkets (which combine supermarket, discount and warehouse retailing principles). Since catalog showrooms do not typically carry food items, they are not considered to be part of the superstore classification. This may be found in the Food Retailers section (12-3b).


vinney12

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Reply 2 on: Jun 29, 2018
Gracias!

irishcancer18

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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