Author Question: Which of the following statements is true of recalling attributes when consumers engage in internal ... (Read 118 times)

RODY.ELKHALIL · **on:** Jun 29, 2018

Which of the following statements is true of recalling attributes when consumers engage in internal search?
A) Consumers' goals will determine which attribute is recalled from memory.
B) Consumers access all product attributes stored in memory.
C) It is easier to remember specific attribute information than overall evaluations or attitudes.
D) Attribute information recalled tends to be in its original detail rather than in summary.
E) If all brands of a product are the same price, it is likely to be recalled.

Question 2

In aligning innovation with the product life cycle, experiential and marketing innovation correspond with the maturity' stage.

Indicate whether the statement is true or false