Author Question: Consumers are likely to recall ____ when they engage in internal search. a. primarily information ... (Read 60 times)

joesmith1212 · **on:** Jun 28, 2018

Consumers are likely to recall ____ when they engage in internal search.
a. primarily information encoded when in a positive mood
b. only a small subset of stored information
c. primarily information encoded when in a negative mood
d. most information stored in memory
e. primarily information from unrelated schemas

Question 2

The four components of customer interface are:
a. company boundaries, customer benefits, relationship dynamics, and pricing structure.
b. company boundaries, fulfillment and support, relationship dynamics, and pricing structure.
c. fulfillment and support, information and insight, relationship dynamics, and pricing structure.
d. fulfillment and support, information and insight, relationship dynamics, and company boundaries.
e. information and insight, core strategy, strategic resources, and customer benefits.