Author Question: When consumers search by attribute, they compare brands in terms of one attribute at a time, such as ... (Read 111 times)

oliviahorn72 · **on:** Jun 29, 2018

When consumers search by attribute, they compare brands in terms of one attribute at a time, such as by price.

Indicate whether the statement is true or false

Question 2

The unauthorized use of an event without the permission of the event owner is known as:
a. ambush marketing.
b. event marketing.
c. cause marketing.
d. piracy.