When consumers search by attribute, they compare brands in terms ...

[oliviahorn72]

When consumers search by attribute, they compare brands in terms of one attribute at a time, such as by price.
 
 Indicate whether the statement is true or false

Question 2

The unauthorized use of an event without the permission of the event owner is known as:
 a. ambush marketing.
  b. event marketing.
  c. cause marketing.
  d. piracy.

[Moriaki]

Answer to Question 1

True

Answer to Question 2

A

[oliviahorn72]

Excellent

[milbourne11]

Thanks for the timely response, appreciate it