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Author Question: Which of the following statements about the promotional message is false? a. The ideal situation in ... (Read 30 times)

AEWBW

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on: Jun 29, 2018
Which of the following statements about the promotional message is false?
 a. The ideal situation in developing message strategy is to have a world brand.
  b. Companies that have been successful with the global approach have shown flexibility in the execution of campaigns.
  c. Even if an idea is global, overseas subsidiaries tailor the message to suit local market conditions and regulations.
  d. The localization of global ideas can only be achieved by using local advertising agencies.

Question 2

_____ indicates that the supplier is responsible for transportation, and the purchaser assumes title of the goods at his or her own shipping dock.
 a. F.O.B. origin
 b. F.O.B. shipping point
  c. F.O.B. destination
 d. F.O.B. carrier
 e. None of the above.


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blfontai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

c


AEWBW

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Reply 2 on: Jun 29, 2018
Gracias!

bitingbit

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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