This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Humorous ads receive attention, but many times the humor distracts from the promotional message. (Read 64 times)

future617RT

  • Hero Member
  • *****
  • Posts: 543
on: Jun 4, 2019

Question 1

Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.
◦ true
◦ false

Question 2

Humorous ads receive attention, but many times the humor distracts from the promotional message.
◦ true
◦ false
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by future617RT on Jun 4, 2019

jennafosdick

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 55% of students answer this correctly


future617RT

  • Member
  • Posts: 543
Reply 2 on: Jun 4, 2019
:D TYSM

jackie

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

DNA Humor DNA Humor
Burger King burger with hidden message Burger King burger with hidden message
The number of words correctly completed in the New York Times crossword puzzle increases with age ... The number of words correctly completed in the New York Times crossword puzzle increases with age ...
Children were given the same set of concrete operations tasks five times Children were given the same set of concrete operations tasks five times
Siri plans to retire in 18 years and would like to receive $10 000.00 per month for twenty ... Siri plans to retire in 18 years and would like to receive $10 000.00 per month for twenty ...
Message from friend Message from friend
Video: Lower Limb Arteries Animation

For a complete list of videos, visit our video library