Author Question: Which of the following statements is true of attitude-behavior relationship of consumers? A) Low ... (Read 122 times)

danielfitts88 · **on:** Jun 29, 2018

Which of the following statements is true of attitude-behavior relationship of consumers?
A) Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors.
B) Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships.
C) Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes.
D) Direct experience of a product decreases attitude accessibility for attributes that must be experienced.
E) According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.

Question 2

How can the effect of environmental influences on overseas marketers be alleviated?
a. By not shipping products overseas through conventional channels.
b. By manipulating transfer prices in principle.
c. By creating demand in ancillary markets.
d. By encouraging nonuser participation.