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Author Question: Which of the following statements is true when processing effort is low? A) Consumers process ... (Read 54 times)

anshika

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on: Jun 29, 2018
Which of the following statements is true when processing effort is low?
 A) Consumers process information deeply.
  B) Consumer attitudes are highly resistant to attacks.
  C) Consumer attitudes are not based on strong beliefs.
  D) Consumers do not develop counterarguments.
  E) Consumer beliefs can be successfully changed.

Question 2

The promotional budget links established marketing objectives with media, message, and control decisions.
 
 Indicate whether the statement is true or false


ally

  • Sr. Member
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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T


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