Author Question: Which of the following statements is true of peripheral-route processing? A) Consumers' attitudes ... (Read 31 times)

tiffannnnyyyyyy · **on:** Jun 29, 2018

Which of the following statements is true of peripheral-route processing?
A) Consumers' attitudes are based on tangential analysis of the message.
B) It involves high elaboration on the part of the consumer.
C) It happens when consumers' motivation, ability, and opportunity is high.
D) It is an approach to attitude formation based on emotion.
E) Consumers form strong, accessible, and confidently held attitudes that are persistent and resistant to change.

Question 2

A/An _____ specifies that the buyer will buy a certain amount of goods and services for the duration of the agreement.
a. pricing agreement
b. evergreen clause
c. national buying agreement
d. national contract
e. blanket order