A/An _____ is defined as a contract purchase that is routinely made over a relatively limited time horizon, typically one year or less.
a. short-term contract
b. alliance
c. spot contract
d. long-term contract
e. partnership
Question 2
Differing perceptions of price incentives between the consumers and channel members' viewpoints stem from:
a. Small advertising allowances.
b. Differing marketing philosophies.
c. Differing price elasticities.
d. Differing cross elasticities.
e. Differing promotional displays.
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