A/An _____ is defined as a contract purchase that is routinely ...

[bio_gurl]

A/An _____ is defined as a contract purchase that is routinely made over a relatively limited time horizon, typically one year or less.
 a. short-term contract
  b. alliance
 c. spot contract
 d. long-term contract
  e. partnership

Question 2

Differing perceptions of price incentives between the consumers and channel members' viewpoints stem from:
 a. Small advertising allowances.
  b. Differing marketing philosophies.
  c. Differing price elasticities.
  d. Differing cross elasticities.
  e. Differing promotional displays.

[shailee]

Answer to Question 1

a

Answer to Question 2

C