Identito Foods, a leading snack food brand, believes in delivering food products that are tasty and healthy. However, the marketing professionals at Identito Foods notice that it is difficult to convince consumers that their products taste good and are healthy at the same time. This scenario demonstrates an instance where consumers look at healthy food and lack of taste as _____.
A) negative associations
B) salient features
C) correlated attributes
D) line extensions
E) inflexible effects
Question 2
Close collaboration with customers is required in order to develop a just-in-time inventory system.
Indicate whether the statement is true or false
Division sign believes in undivided happiness
Natural Products
Understanding Food Claims Not all label claims are created equal!
Many countries do not produce enough food and need to import food from the United States
Marginal Products of Physical and Human Capital