Which stage of the international product life cycle is ...

[Sportsfan2111]

Which stage of the international product life cycle is characterized by a leveling of profits and a slowdown in sales growth?
 a. Introduction c. Maturity
  b. Growth d. Decline

Question 2

In the context of the associations in schemas, which of the following is a dimension that is crucial to building and maintaining strong brands?
 A) Cocreation
  B) Readability
  C) Uniqueness
  D) Sourcing
  E) Competition

[Dunkey]

Answer to Question 1

C
The maturity stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers. Sales growth is obviously increasing in the introduction and growth stage of the IPLC. This may be found in The Maturity Stage section (10-1c).

Answer to Question 2

C

[Sportsfan2111]

Thank you

[Dunkey]

No problemo