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Author Question: Which stage of the international product life cycle is characterized by a leveling of profits and a ... (Read 222 times)

Sportsfan2111

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on: Jun 29, 2018
Which stage of the international product life cycle is characterized by a leveling of profits and a slowdown in sales growth?
 a. Introduction c. Maturity
  b. Growth d. Decline

Question 2

In the context of the associations in schemas, which of the following is a dimension that is crucial to building and maintaining strong brands?
 A) Cocreation
  B) Readability
  C) Uniqueness
  D) Sourcing
  E) Competition


Dunkey

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The maturity stage of the IPLC is characterized by a leveling of profits and a slowdown in sales growth as the product is adopted by most target consumers. Sales growth is obviously increasing in the introduction and growth stage of the IPLC. This may be found in The Maturity Stage section (10-1c).

Answer to Question 2

C


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Sportsfan2111

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Reply #2 on: Jun 29, 2018
Thank you


Dunkey

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Reply #3 on: Jun 29, 2018
No problemo


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