This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: During the growth stage of the product life cycle, two overriding issues for channel management are: ... (Read 63 times)

KimWrice

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
During the growth stage of the product life cycle, two overriding issues for channel management are:
 a. Providing for adequate product availability and considering changes in channel structure.
  b. Monitoring competitive products and dropping poorly performing channel members.
  c. Providing heavy promotional support and changing the channel structure.
  d. Monitoring competitive products and providing for adequate product availability.
  e. Educating channel members and evaluating their performance.

Question 2

Toward the end of which stage of the product life cycle does the firm focus on developing economies of scale?
 a. Introduction c. Maturity
  b. Growth d. Decline


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dreamfighter72

  • Sr. Member
  • ****
  • Posts: 355
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
Competitive pressure in the growth stage causes the firm to develop product variants. Toward the end of the growth stage, it also causes the firm to seek cost savings through developing economies of scale. It is important for the firm to have economies of scale as it enters the mature stage of the IPLC.


KimWrice

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

FergA

  • Member
  • Posts: 352
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

Disorders that may affect pharmacodynamics include genetic mutations, malnutrition, thyrotoxicosis, myasthenia gravis, Parkinson's disease, and certain forms of insulin-resistant diabetes mellitus.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Growth of yeast cells in culture fits the logistic growth model. Growth of yeast cells in culture fits the logistic growth model.
Pharmacologic Management of Renal Failure Pharmacologic Management of Renal Failure
Suburban Growth Suburban Growth
RNA polymerase subunit structures in the three domains of life RNA polymerase subunit structures in the three domains of life
Marketing Management, 4th Edition Marketing Management, 4th Edition
Population Growth in America Population Growth in America
Video: Dissociative Disorders (Part 2)

For a complete list of videos, visit our video library