Author Question: During the growth stage of the product life cycle, two overriding issues for channel management are: ... (Read 33 times)

KimWrice · **on:** Jun 29, 2018

During the growth stage of the product life cycle, two overriding issues for channel management are:
a. Providing for adequate product availability and considering changes in channel structure.
b. Monitoring competitive products and dropping poorly performing channel members.
c. Providing heavy promotional support and changing the channel structure.
d. Monitoring competitive products and providing for adequate product availability.
e. Educating channel members and evaluating their performance.

Question 2

Toward the end of which stage of the product life cycle does the firm focus on developing economies of scale?
a. Introduction c. Maturity
b. Growth d. Decline

dreamfighter72 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

B
Competitive pressure in the growth stage causes the firm to develop product variants. Toward the end of the growth stage, it also causes the firm to seek cost savings through developing economies of scale. It is important for the firm to have economies of scale as it enters the mature stage of the IPLC.