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Author Question: When a service is presented with uniformity or standardization in an offering, this is called: a. ... (Read 35 times)

joe

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on: Jun 29, 2018
When a service is presented with uniformity or standardization in an offering, this is called:
 a. service intangibility.
  b. service consistency.
  c. service capacity.
  d. service longevity.

Question 2

One of the most critical channel management tasks during the introductory stage of the product life cycle is to:
 a. Obtain adequate market coverage.
  b. Emphasize very selective distribution.
  c. Emphasize intensive distribution.
  d. Keep promotional expenditures to a minimum.
  e. Drop slow starting product promptly.


Jordin Calloway

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A


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