Author Question: Which of the following factors tend to limit the channel manager's attempt to gain total control of ... (Read 46 times)

eruditmonkey@yahoo.com · **on:** Jun 29, 2018

Which of the following factors tend to limit the channel manager's attempt to gain total control of the channel?
a. The tight alignment of firms
b. Tthe lack of central direction
c. A reward and penalty system that is not precise
d. Highly coordinated planning of the entire system
e. Few contractual agreements

Question 2

Simulated test marketing is open to competitive sabotage.

Indicate whether the statement is true or false

cpetit11 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

F
Test marketing a product can provide a good indication of how the product will be received when it is in the market, but this stage can also be expensive, time consuming, and open to competitive sabotage.