_____ is determining what the stimulus that consumers have ...

[evelyn o bentley]

_____ is determining what the stimulus that consumers have detected actually is.
 A) Grouping
  B) Source identification
  C) Preattentive processing
  D) Habituation
  E) Zipping

Question 2

How is branding affected in the worldwide global marketing effort?

[bigcheese9]

Answer to Question 1

B

Answer to Question 2

Global marketers will have to determine the extent to which they will use one of their greatest assets (brands) across national markets. Marketers will have to choose between global brands, regional brands, and purely local approaches as well as forgoing their own branding in favor of becoming a supplier for private brand efforts of retailers. Efficiencies of standardization must be balanced with customer preferences and internal issues of motivation at the country-market level.

[evelyn o bentley]

Thank you

[bigcheese9]

Happy to help you