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Author Question: _____ is determining what the stimulus that consumers have detected actually is. A) Grouping B) ... (Read 127 times)

evelyn o bentley

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on: Jun 29, 2018
_____ is determining what the stimulus that consumers have detected actually is.
 A) Grouping
  B) Source identification
  C) Preattentive processing
  D) Habituation
  E) Zipping

Question 2

How is branding affected in the worldwide global marketing effort?


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bigcheese9

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

Global marketers will have to determine the extent to which they will use one of their greatest assets (brands) across national markets. Marketers will have to choose between global brands, regional brands, and purely local approaches as well as forgoing their own branding in favor of becoming a supplier for private brand efforts of retailers. Efficiencies of standardization must be balanced with customer preferences and internal issues of motivation at the country-market level.


evelyn o bentley

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Reply #2 on: Jun 29, 2018
Thank you :)


bigcheese9

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Reply #3 on: Jun 29, 2018
Happy to help you


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