According to Cialdini, _____ is a principle which states that we are more likely to accept the positions, arguments, and direction from recognized authority figures.
a. liking
b. consistency
c. scarcity
d. social proof
e. authority
Question 2
The partnership approach as applied to the marketing channel means a:
a. Legal partnership arrangement.
b. Supportive relationship between channel members based on a careful delineation of their mutual roles in the channel.
c. True 50-50 sharing of the costs of all programs aimed at promoting the manufacturer's product.
d. Reciprocal arrangement whereby the channel members both buy from and sell to each other.
e. Very heavy use of cooperative programs, all of which are paid for on an equal basis between the manufacturer and the channel members.
Bilingualism in the United States
Personality differences in the United States
One of the cultural privileges of being white in the United States is less suspicion of wrongdoing.
The Location and Number of Farms in the United States, 2012
Relationship between Income and Happiness in the United States
Physics - Density, Pressure, and Pascal's Principle