The encoding specificity principle states that _____.
a. information recall is enhanced when the context in which people attempt to retrieve information is the same or similar to the context in which they originally encoded the message
b. information recall is highest for material that is presented in a verbal format
c. information recall is enhanced with the use of humor
d. information recall is enhanced with the use of fear appeals
e. comparative advertising distracts from encoding information
Question 2
Infomercials account for nearly one-fourth of the programming time for most cable stations.
a. True
b. False
Indicate whether the statement is true or false
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