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Author Question: In general, a good cooperative program has all of the following components except: a. It is simple. ... (Read 69 times)

SGallaher96

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In general, a good cooperative program has all of the following components except:
 a. It is simple.
  b. It conveys a sense of mutual benefit.
  c. It is straightforward.
  d. It provides incentives to channel members.
  e. It does not need to include retail channel members.

Question 2

In order to quickly recover the high costs of product development and launching, products are marketed to consumers in emerging markets.
 
 Indicate whether the statement is true or false



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AmberC1996

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Answer to Question 1

E

Answer to Question 2

F
In order to quickly recover the high costs of product development and launching, products are marketed to consumers in industrialized countries. Consumers in industrialized countries are more likely to afford a high priced product. Companies frequently choose a price skimming (i.e., high price) strategy to recoup development costs. This may be found in The Product Introduction Stage section (10-1a).




SGallaher96

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


TheNamesImani

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Reply 3 on: Yesterday
Wow, this really help

 

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