Author Question: Which of the following statements is true of prominence in marketing stimuli? A) Movement decreases ... (Read 92 times)

newyorker26 · **on:** Jun 29, 2018

Which of the following statements is true of prominence in marketing stimuli?
A) Movement decreases prominence.
B) Making ads less cluttered decreases prominence.
C) Decreasing the amount of space devoted to text within an ad increases prominence.
D) Prominent stimuli habituate consumers.
E) Prominent stimuli stand out relative to the environment because of their intensity.

Question 2

The product development process begins with:
a. idea generation.
b. scale-up.
c. product and process development.
d. screening.