Author Question: Which of the following statements is true of using novel marketing stimuli? A) People do not like ... (Read 52 times)

imanialler · **on:** Jun 29, 2018

Which of the following statements is true of using novel marketing stimuli?
A) People do not like extreme novelty.
B) Novelty does not attract consumers' attention.
C) Novelty does not stand out from other stimuli.
D) People easily forget novelty.
E) Novelty is less easily understood.

Question 2

Domestic efforts or drawn-out efforts require more education and support of the sales channel than do global product launches.

Indicate whether the statement is true or false