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Author Question: Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ... (Read 77 times)

biggirl4568

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on: Jun 29, 2018
Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but increases consumers' tendency to avoid previously seen ads.
 
 Indicate whether the statement is true or false

Question 2

In managing channel relationships, which of the following is indicated as a complicating factor that may separate the two parties?
 a. Ownership
  b. Societal norms
  c. Demographic segments
  d. Political parameters


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frre432

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

A


biggirl4568

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Reply #2 on: Jun 29, 2018
Thank you :)


frre432

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Reply #3 on: Jun 29, 2018
Happy to help you


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