Author Question: Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ... (Read 51 times)

biggirl4568 · **on:** Jun 29, 2018

Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but increases consumers' tendency to avoid previously seen ads.

Indicate whether the statement is true or false

Question 2

In managing channel relationships, which of the following is indicated as a complicating factor that may separate the two parties?
a. Ownership
b. Societal norms
c. Demographic segments
d. Political parameters

frre432 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

True

Answer to Question 2

A

biggirl4568 · **Reply #2 on:** Jun 29, 2018

Thank you

frre432 · **Reply #3 on:** Jun 29, 2018

Happy to help you

Author Question: Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ... (Read 51 times)

biggirl4568

Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ...

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frre432

Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ...

biggirl4568

Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ...

frre432

Despite skipping and zipping, prior exposure to an ad improves consumers' recall of the message but ...