Author Question: Psychological risk reflects consumers' concern about the extent to which a product or service: A) ... (Read 26 times)

Caiter2013 · **on:** Jun 29, 2018

Psychological risk reflects consumers' concern about the extent to which a product or service:
A) causes them a high level of physical stress.
B) may not fulfill a functional need.
C) fits with the way they perceive themselves.
D) leads to high levels of affective involvement.
E) may not fulfill a hedonic need.

Question 2

Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotion and customer generation, and the intermediaries, sales and distribution?
a. Channel modification strategy
b. Channel shift strategy
c. Dual channel strategy
d. Hybrid channel strategy