Product testing evaluates the extent to which the product ...

[ashley]

Product testing evaluates the extent to which the product conforms to local tastes.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is an example of the observation method of collecting primary data?
 a. Administering a questionnaire to shoppers in a supermarket.
  b. Recording the amount of time a shopper stops in front of a point-of-purchase display.
  c. Asking shoppers which brand they noticed first in a shelf display.
  d. Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children.
  e. Using a tape recorder to gather shopper impressions of a new store layout design.

[ambernicolefink]

Answer to Question 1

T
Product testing evaluates the extent to which the product conforms to local tastes. This material is found in the Product Research section (6-3c).

Answer to Question 2

B