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Author Question: The _____ product decision is triggered by the need to satisfy personal tastes, which are influenced ... (Read 83 times)

shofmannx20

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on: Jun 29, 2018
The _____ product decision is triggered by the need to satisfy personal tastes, which are influenced by self-image.
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following is the most common use of public relations tools to achieve goals of the habit-formation strategy?
 a. press release c. publicity
  b. press conference d. None of the above.


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Jordin Calloway

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of habit-formation strategy

Answer to Question 2

C
Publicity is important because it is most credible and is an important tool to maintain a positive image of the firm in the minds of customers to enhance repeat patronage.


shofmannx20

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Reply 2 on: Jun 29, 2018
Excellent

cassie_ragen

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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