This topic contains a solution. Click here to go to the answer

Author Question: The _____ product decision is triggered by the need to satisfy personal tastes, which are influenced ... (Read 93 times)

shofmannx20

  • Hero Member
  • *****
  • Posts: 562
The _____ product decision is triggered by the need to satisfy personal tastes, which are influenced by self-image.
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following is the most common use of public relations tools to achieve goals of the habit-formation strategy?
 a. press release c. publicity
  b. press conference d. None of the above.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jordin Calloway

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

C
Definition of habit-formation strategy

Answer to Question 2

C
Publicity is important because it is most credible and is an important tool to maintain a positive image of the firm in the minds of customers to enhance repeat patronage.




shofmannx20

  • Member
  • Posts: 562
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


parshano

  • Member
  • Posts: 333
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

For a complete list of videos, visit our video library