Author Question: The _____ product decision is triggered by the need to satisfy personal tastes, which are influenced ... (Read 52 times)

shofmannx20 · **on:** Jun 29, 2018

The _____ product decision is triggered by the need to satisfy personal tastes, which are influenced by self-image.
a. informative c. habit formation
b. affective d. self-satisfaction

Question 2

Which of the following is the most common use of public relations tools to achieve goals of the habit-formation strategy?
a. press release c. publicity
b. press conference d. None of the above.

Jordin Calloway · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Definition of habit-formation strategy

Answer to Question 2

C
Publicity is important because it is most credible and is an important tool to maintain a positive image of the firm in the minds of customers to enhance repeat patronage.