Author Question: Business customers are forced to satisfy personal goals in pursuits that lie outside their jobs. ... (Read 78 times)

bobbie · **on:** Jun 29, 2018

Business customers are forced to satisfy personal goals in pursuits that lie outside their jobs.

Indicate whether the statement is true or false

Question 2

A marketer wonders aloud why salespeople no longer simply approach their prospects with the direct intention of making a sale, but instead spend time analyzing all their possible needs and desires. Her colleague in the next cubicle thinks about this as well, and they talk. They realize that the answer is because today's salespeople are expected to
a. be problem solvers who work in partnership with customers.
b. be technical experts with experience in database management and analysis.
c. take orders only after confirming the appropriateness of each sale.
d. do everything that was once done by several departments.