« previous next »

Author Question: The market constructs used in the text to analyze markets in relation to channel design strategy ... (Read 58 times)

2125004343

  • Hero Member
  • *****
  • Posts: 566
on: Jun 29, 2018
The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except:
 a. Market density.
  b. Market behavior.
  c. Market reputation.
  d. Market geography.
  e. Market size.

Question 2

____ is frequently used to describe the practice of global branding and localized marketing adaptation.
 a. Modular adaptation c. Glocalization
  b. Regional Standardization d. Global modification


kingfahad97

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
Global localization or glocalization is frequently used to describe the practice of global branding and localized marketing adaptation. Modular adaptation is one form of glocalization. Global modification is not a term used in this test. Regional standardization is more closely related to global standardization than it is to global localization.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
Inverse Relation Between IQ and Disease. Could this explain the Flynn effect? Inverse Relation Between IQ and Disease. Could this explain the Flynn effect?
Auguste Comte (1798–1857), who is credited as the founder of sociology, began to analyze the bases ... Auguste Comte (1798–1857), who is credited as the founder of sociology, began to analyze the bases ...
Pat Gorman and Frank Olinsky, Manhattan Design, Three logos for MTV. Pat Gorman and Frank Olinsky, Manhattan Design, Three logos for MTV.
The Economics of Money, Banking and Financial Markets, Business School Edition The Economics of Money, Banking and Financial Markets, Business School Edition
Research Design in Clinical Psychology Research Design in Clinical Psychology
Video: Studying the Left and Right Brain Independently

For a complete list of videos, visit our video library